Email alerts are a great opportunity to communicate with an audience who have expressed an explicit interest in your messages.
In the past communicating with your alerts subscribers was done through typically clunky custom built programmes or painfully via Outlook etc.
New cloud based services provide incredible functionality and reporting, for example (if you have the time), you can watch your subscribers on a world map as they open your email one-by-one! For the first few mailings this is quite an addictive process.
But more importantly, the programme reports on bounces, unsubscribes and links clicked, enabling you to manage your alerts communications in a truly professional way.
You can create subscribe forms to add to your website in a few clicks and issue new alerts yourself in a few minutes.
Get a good looking template
Well designed templates are a great opportunity to attract attention to your message and bring your brand alive in the email environment.
It is crucial that these work well in all email programmes and are programmed to avoid being classified as spam.
Engage social media
LinkedIn, in our view, is the priority network for corporates.
Having a presence on this platform, and using a simple news feed on your home page, is a powerful way to engage a corporate global audience as opposed to the more “social” networks like Twitter and Facebook.
Email alerts should link to web based communications that are easily browsed online.
Your users are heading in two directions – bigger and bigger screens for desktop browsing – and smaller (well, tablet small) for mobile communications.
For desktop versions this offers exciting opportunities for more impactful communications, on the small screen your sites need to be re-streamed to read and work effectively in this environment.